{{ project.overview }}
{{ cur.overview }}
{{ skimBody }}
{{ block.text }}
{{ block.text }}
{{ block.label }}
{{ block.text }}
{{ block.quoteLabel }}“{{ block.text }}”
{{ c.text }}
“{{ q.quote }}”
{{ block.splitA }}
{{ block.splitB }}
{{ c.observed }}
{{ c.hmw }}
{{ block.activeText }}
{{ step.text }}
I'm currently deep in this work. Check back soon — or reach out and I'll happily walk you through the process so far.
Email me →This case study is still being written up.
Design started as the thing I did instead of the thing I was supposed to be doing. I grew up in Shanghai painting and doing calligraphy, convinced I'd end up an artist, until I found UX and realized I liked problems with constraints better than a blank canvas.
Today I design enterprise tools and AI products, identity software, trade compliance, one civic seed library that won an award, and most of my job turns out to be subtraction. I like the work best when it starts as a mess and ends looking obvious, and the best compliment I get isn't "this looks great," it's "oh, that makes sense."

